As folks with cancer use social media to seek out and develop support systems, a brand new study appearance at YouTube content to see what sorts of videos elicit the associate degree empathic response from viewers. Researchers have pinpointed many qualities among video diaries that garner the foremost support from commenters. The study and the way it may be applied in a very clinical setting ar mentioned in Cyberpsychology, Behavior, and Social Networking a peer-reviewed journal from Blessed Virgin Ann Liebert, Inc., publishers.
In the article entitled “Vlogging Cancer: Predictors of Support in YouTube Cancer Vlogs,” coauthors brent goose J. Hale, Amy L. Gonzalez, and Marie Richardson of Hoosier State University’s Media college, completed a content analysis of sixty nine videos and 869 associated comments. Video blogs, referred to as vlogs, that targeted the person with cancer because the protagonist UN agency discusses their diagnostic expertise, the issues they encountered, and their personal growth, yielded the foremost empathic responses from viewers. this sort of support has already been coupled to positive health and recovery outcomes. curiously, researchers found that pleas to induce a medical examination yielded fewer comments of support.
“YouTube presently reaches additional young adults within the U.S. than any cable network. Vlogging might give a strong channel to foster active engagement for those that, due to their sicknesses, would possibly lack the power to interact outside of the house, ” says Editor-in-Chief Brenda K. Wiederhold, PhD, MBA, BCB, BCN, Interactive Media Institute, San Diego, American state and computer game Medical Institute, Brussels, Belgium.