When the number of vehicles on the road grows, so does the number of crashes, injuries, and deaths. Despite the fact that India is a signatory to the Brasilia Declaration, which aims to reduce the number of accidents by half by 2020, the number of accidents has not decreased. According to the World Health Organization, there were 285 million visually disabled people in the world, with 246 million having poor vision and 39 million being blind (2012). It’s shocking to learn that 90% of the world’s blind people live in developed countries. They are continually confronted with difficulties in their daily lives. For these visually impaired pedestrians, commuting by road is riskier. It is essential to publicise the proper procedures for assisting a blind person. This one-of-a-kind research began with an in-depth interview to learn about the needs and issues that visually impaired pedestrians face, followed by a primary survey on World White Cane Day to assess the level of knowledge of the proper technique. The required strategies were then demonstrated to the public, raising awareness and encouraging the necessary behavioural changes. The paper takes a theoretical idea and applies it to action by organising awareness campaigns and working with different government agencies to empower the disabled.
Author (s) Details
Department of General Management, Universal Business School, Mumbai, India
Sanjwani Jayant Kumar
Operations Department, K. J. Somaiya Institute of Management Studies & Research, Mumbai, India
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