Without a question, the olive oil industry is a conventional industry that has seen many breakthroughs in recent years as many companies attempt to merge traditional methods used in previous years with advances that have resulted from rapid technological development. The historical history of the Gaea Business, which is the main focus of this report, the product description, and the major competition of this brand will be discussed in this paper in order to create an integrated marketing strategy that will include the company’s goals, target segments, and a purposed value proposition for it. Following that, the marketing technique used by the company will be examined in light of the commodity, place, price, and promotion. With this information, the product’s current marketing strategy will be analysed, and suggestions will be made that could be beneficial to the company’s growth, often using best practises in marketing management as a benchmark. While there are many things Gaea should rethink in order to achieve its lofty objectives, the principles that drive its strategy ensure that Gaea has a bright future in the long run.
Author (s) Details
Alexandra Maria Mavroeidakou
University of the People Sciences, 595 E Colorado Blvd Suite 623, Pasadena, USA.
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