This is an updated version of a previously published critique of Porter's cost leadership and differentiation techniques (Datta, 2010a). The author presented an alternative competitive paradigm in this critique of Porter. To test his idea, he conducted investigations of twelve
Read MoreMen's Shaving Gel, Beer, Shampoo, Shredded/Grated Cheese, Refrigerated Orange Juice, Men's Razor-Blades, Women's Razor-Blades, Toothpaste, Canned Soup, Coffee, Potato Chips, and Alkaline AA Battery are among the twelve studies that have attempted to analyse the competitive profile of US consumer
Read MoreMen's Shaving Gel, Beer, Shampoo, Shredded/Grated Cheese, Refrigerated Orange Juice, Men's Razor-Blades, Women's Razor-Blades, Toothpaste, Canned Soup, Coffee, Potato Chips, and Alkaline AA Battery are among the twelve studies that have attempted to analyse the competitive profile of US consumer
Read MoreThis study examined the usage and effect of market segmentation trends and practises in the post-consolidation period of 2012 on the performance of selected banks in Colombia to date. Although the design was predominantly exploratory, the methods implemented were both
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