Reporting a Case of an Innovative Marketing Model Based on AIDA from E-bank Campus-marketing by China Construction Bank

In mature marketing, the general understanding of AIDA is that most businesses will specifically concentrate on the value proposition of a product or service and enable consumers to go to each level of AIDA layers, eventually to increase the total

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Focusing on the Factors Influencing Learners’ Decisions to Follow a Career in Engineering in South Africa

A steady decline in student enrollment at the Faculty of Engineering and the Built Environment (FEBE) of the South African Universities of Technology (UoT) has been noted in recent years. Small numbers of South African students have enrolled in mathematics

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