The Power of Transdisciplinary Research for Business Innovation: The Case of Rooibos as a Potential Ergogenic Sport Drink

Background: The Centre for Sport Business and Technology Research (CSBTR) and the Applied Microbial and Health Biotechnology Institute (AMHBI) at the Cape Peninsula University of Technology (CPUT) are administered to conduct excellent research accompanying a strong multi- and transdisciplinary focus.

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Key Marketing Challenges for Micro and Small Sized Non–Profit Organisations: A Study of Australian Third Sector Firms

This chapter provides preliminary evidence on major marketing concerns affecting small to medium-sized non-profit organisations (SME). According to existing research, using marketing platforms and services – including digital marketing channels – provides non-profit company practitioners with a variety of opportunities

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Recent Advancement on Climate Resilient Millets for Food and Nutrition Security: Time to Promote for All Seasons

Millets are climate-resilient crops that can adapt to a wide range of environmental conditions, needing less irrigation and providing greater growth and productivity in low-nutrient input conditions with little reliance on artificial fertilisers and a reduced vulnerability to environmental stresses.

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Guidelines and Priorities for Breeding and Sustainable Production of Vegetable Cultivars

Vegetables are essential ingredients in a healthy diet that is well balanced. Their rising consumption worldwide shows the recognition of their health benefits. Globally, the production and marketing of vegetable crops is rapidly evolving. This is mainly attributable to the

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Emphasizing the Tunisian Experience in Olive Production and Marketing and How to benefit from it in the Egyptian Case

Egypt has a comparative advantage in the production olive crop, which generates a distinct economic return, whether marketed locally or exported; Egypt occupies the 10th place in the global ranking of the countries producing less than 1% of Global production

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